In yet another chapter of the book all companies should read, How Not To Tweet So You Don’t Risk Offending Your Customers, Dave & Buster’s went and shoved the basketball into its own hoop with a misguided tweet timed to coincide with #TacoTuesdays that basically says anyone named Juan likes tacos.

According to various reports including one from AdAge, this morning D&B tweeted the joke”‘I hate tacos’ said no Juan ever #TacoTuesday #DaveandBusters”

The response from Twitter was immediate, with calls for D&B to delete their account, some calling the tweet racist, and others, simply responding: “what the [expletive.]”

“Why do so many companies hire people who are completely tone deaf to handle their social media?” wrote another user.

The swift backlash prompted D&B to reportedly delete the tweet within the hour, and later this afternoon, issue an apology on Twitter:

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