The new fries were designed to be pretty much the same thing as regular Burger King fries, but with a different coating that prevented them from absorbing as much oil from the fryer. Both types of fries even cook in the same oil. In a statement today, quoted by Bloomberg Businessweek, the chain said that . Our brave colleagues on the Consumer Reports sensory panel tried out the fries last fall and found that they tasted a lot like Burger King’s regular fries. That was not intended as a compliment.
Satisfries apparently didn’t catch on in most markets, even though BK tried fun publicity stunts like pretending to change its name, and even adding Satisfries as an option in their meals for children.
Burger King’s Satisfries Are Over [Bloomberg Businessweek]