A suspected credit-card thief was caught thanks to the quick thinking of a cashier at a beauty-supply store in Florida. He didn’t quite feel comfortable with the purchase, and the customer didn’t have any photo identification on her that matched the name on the card. Instead of turning the customer away, he asked her to pose for a photo while holding up the card. She did.
No one could possibly be so clueless that they would pose, smiling, in the middle of committing credit card fraud, right? The woman did have a photo of herself with the name of the credit card holder written on it, but the real cardholder was 72 years old.
According to a police report obtained by The Smoking Gun, a woman’s wallet was stolen from a nearby Walmart. Police followed the trail of where the card had been used, which led to the beauty supply store. If the cashier had refused the sale, it would have been slightly more difficult to connect her to the stolen card.
The answer to the question that you’re about to ask is that yes, merchants are now allowed to ask for photo identification when someone uses a credit card.