According to the AP, Walmart is looking to completely relaunch Walmart.com in early 2015, but it will start the new, personalized suggestions in advance of the reboot.
With Amazon’s share of the retail market growing, and Walmart’s bricks-and-mortar business flat, Big W needs to stop kicking the online can down the road and finally face the fact that Walmart.com is not the e-tail powerhouse it could be.
In the most recent fiscal year, Walmart.com pulled in $10 billion. That’s a ton of money, but it’s nothing compared to Amazon’s $60.9 billion and is a tiny fraction of Walmart’s $473 billion total for the year. There’s no reason that Walmart.com should only account for about 2% of the company’s business.
A quick glance at the homepages of the respective sites shows one reason why Walmart may be lagging behind Amazon in online sales.
Additionally, purchasing an item on Walmart.com takes the user through six (6) screens before finalizing a purchase. That’s way too many for people accustomed to 1-click shopping. The longer you give someone to rethink a purchase, the more likely he is to get cold feet and abandon that shopping cart.
Walmart says it will be replacing its convoluted checkout procedure with a one-page checkout in the hopes of keeping customers from bailing on their buying.