Decatur, Illinois-based ADM announced Monday that it plans to purchase the natural food ingredient maker for $3 billion, Bloomberg reports.
Kentucky-based Wild Flavors provides flavorings, colors and ingredients for more than 3,000 customers in the food and beverage industry. It also owns the Capri Sun brand, however that is not included in the deal, a spokesperson tells Bloomberg.
The deal represents the largest ever for ADM, which looks to diversify away from grain processing and gain a foothold in overseas markets for foods and drinks.
The move could represent more options for consumers shopping for naturally flavored food products, a popular trend right now. A recent report from Nielsen found that consumers were more likely to purchase products labeled as ““locally sources” or “organically certified.”
In fact, sales of products with sustainable claims on the packaging grew on average 2% between 2013 and 2014. Products that promoted sustainability actions through marketing programs saw sales increase by %5 during the same time frame.