Amazon Snags Patent For Taking Photographs Of Stuff Against A White Background

You there, with the camera, the seamless white background and the subject you’re prepared to shoot — halt! Or at least stop to ponder the reality that Amazon has apparently been granted a patent for taking photos of stuff against a white background.

The patent is simply called Studio arrangement, and features in-depth plans for specific lighting placement as well as a certain kind of raised platform nine feet from the backdrop to place subjects on, notes The Verge.

amazonpatent

Of course, this whole thing brings up the question of how, or if Amazon could even go after anyone infringing on the patent, because a photo doesn’t come with all the information about how it was set up.

And yet, it’s still kind of an eye-opener that a company can even file for a patent on something that’s been a common method of photography for a very, very long time. Amazon filed for the patent in November 2011, which isn’t exactly the dawn of time so far as the industry is concerned.

So maybe don’t take any photos of your lighting set-up if it’s exactly what Amazon has in the patent and then go around bragging that you violated a patent? Or just have a chuckle over the fact that Amazon had the gumption to patent something so incredibly common in the first place.

Read Comments3

Edit Your Comment

  1. JustPassingBy says:

    I am also amazed that one can get a patent for something so commonly used. Been doing this myself for decades.

  2. BikerGeek79 says:

    the patent is for a very specific thing: A studio setup which will yield photos that have a totally white background AND that little reflection thing underneath, without retouching or photoshopping at all. Camera-to-website. It’s really meant to speed up their workflow.

    The lighting setup, placement, configuration and ratio are all very novel and specific to this studio arrangement, and a photographer seeking the same kind of results would pretty much have to know about and willfully infringe this patent to end up with a setup like they describe.

    • furiousd says:

      Yeah, I’m also of the ‘this isn’t as ridiculous as it seems at first glance’ mindset. You could brand any new lens patent as “Canon wins patent for using glass to take photos of stuff” when there’s actually a ton of modeling, design, testing, manufacturing, and validation that goes into creating a good lens.