Amazon Sends Snail Mail To Remind Prime Members They Have Instant Video Streaming

amazonWho said nothing good comes in the mail? Amazon is using the oft-forgotten form of communication to remind Prime account members that they have access to instant video streaming.

What, you didn’t know Amazon Prime offers free instant video streaming? Well, join the club, because apparently the service, which comes free to Prime members, has been lagging behind in usage, re/code reports.

“As you may already know, you have access to unlimited instant video streaming as part of your Prime membership. I wanted to take a minute to remind you of just how much great viewing is available to you as we continue to add new TV shows and movies to the service,” the letter states.

The correspondence includes instructions on how consumers can download the company’s video app and access the service from multiple devices.

“Again, thank you for joining Prime and for taking the time to try out this exclusive member benefit.” the letter reads. “I hope that you’ll continue to enjoy it whenever you want great entertainment at no extra charge.”

In recent months, the company has been pouring money into the Netflix-like streaming video service. Last month Amazon announced it would pay $300 million to offer unlimited streaming access to a variety of HBO programs. The company has also begun production on several original series including Alpha House.

An analysis by LifeHacker of offerings between streaming services such as Hulu Plus, Netflix and Amazon found the Prime service fell significantly below on the others when it comes to offering the top 250 shows as tallied by IMBD.

While it’s unclear whether the letter from Carr will entice more Prime users to actually access instant video, it might be nice to get something other than junk in the mail. Unless, of course, you consider the service junk.

Amazon Isn’t Sure You Know It Has a Lot of Video to Watch [re/code]