Target Is Refrigerating Their Doritos For Some Reason

Target-doritosSteve was shopping at Target when he noticed something that stopped him cold. The Doritos were refrigerated, in a case alongside cheese and fresh ground meat.
Is this yet another strange new variety of Doritos, or a strange new habit of Target’s?

“I even tweeted the picture to Target, who almost immediately replied wanting to know what store this was at,” Steve wrote to Consumerist when he sent us his picture. Did Target respond once they got that information? Nope. “Once I gave them the store information they didn’t get back to me,” he told us.

Steve’s picture is above, but he’s not the only one who noticed refrigerated Doritos at Target in the last week or so. One shopper even made a Vine video to share her astonishment:

Another shared her photo on Twitter:

A fourth shopper shared their find on Imgur.

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We have found whispers that refrigerated Doritos have a special crunch, and maybe we’ll test this theory in the future. With the cheese and ground meat, this could be a display encouraging shoppers to make nachos, but who makes nachos with flavored Doritos? Why would you refrigerate them before shoppers take them home, let them warm up to room temperature, and then bake them into nachos?

Update: on the tenth viewing of the Vine posted here, we noticed a sign that says “Make a walking taco.” Turns out that Target has assembled the ingredients to make just that: taco ingredients assembled in a Dorito bag.

Of course, none of this explains why the Doritos are being refrigerated.

Update to the update: Buzzfeed heard back from Target: they confirmed that the Doritos are in the fridge for a walking taco promotion. Internet, this still does not explain why they’re being refrigerated.

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  1. MarthaGaill says:

    Looks like it’s a display for the “campfire taco salads” I keep seeing on Pinterest, although, they’re usually with the personal-sized bags.

    You brown some meat, add cheese, lettuce and salsa into a Doritos bag and viola! Taco salad in it’s own container.

  2. ophmarketing says:

    Makes perfect sense. Look at the flavors:
    Nacho Cheese, because, well, you refrigerate cheese.
    And Cool Ranch, because how can it be cool if you don’t refrigerate it?

  3. OrionBFury says:

    That walking taco sign looks like an official sign too, not just something whipped up at the local level. Perhaps some store jumped the gun for a new layout sign as part of a deal with Doritos?

  4. oneSqueakyWheel says:

    I’ve been making nachos with Doritos for years- got my teenage daughter loving them, too! The key is low heat- 300ish- and keep your eye on them- you want a slight tan color (although sometimes I eat them a little darker, too). Then, put your cheese and other toppings on- super YUM! Heating the chips really brings out their flavor- try it- you’ll love them :)

  5. C0Y0TY says:

    This explains everything. All the ingredients of a frito pie in one place. You don’t have to walk all over the store for your walking taco.