Is Microsoft ready to take our advice and devote its resources to developing great products consumer will benefit from? It’s possible, but we aren’t psychics so the future remains a mystery. Nevertheless, now that the company has all but put the kibosh on their cringe-worthy competitor-bashing campaign, they have one less production distraction.
Microsoft has finally put their Google-attack ad campaign, “Scroogled,” behind them following recent reorganizations at the company, Business Insider reports.
According to officials with Microsoft the campaign is being put the bed, unless, of course, there’s something particularly loathsome from Google that makes Microsoft want to return to its punching bag.
“We are always evaluating and evolving our marketing campaigns. There are times when we use our marketing to highlight differences in how we see the world compared to competitors, and the Scroogled campaign is an example of this,” a spokesperson for Microsoft tells Business Insider. “Moving forward, we will continue to use all the right approaches and tactics when and where they make sense.”
Microsoft’s rather sad attempt to poke fun at its competitor included using a “Scroogled” online store full of tshirts, hats, and mugs. Products featured phrases like a Chrome logo in a trench coat, “Keep Calm While We Steal Your Data,” “We’re Watching You” and Microsoft’s favorite dig, the “Scroogled” logo.
While we’re not sure if Microsoft will actually spend the time it once devoted to making clever puns for Google-bashing on anything useful, it certainly couldn’t hurt.
Microsoft May Finally Abandon Its Silly Anti-Google ‘Scroogled’ Ad Campaign [Business Insider]