The ingredient is approved for use in food by the Food and Drug Administration, but its use in products from everything to the aforementioned mats to dough prompted a food blogger to launch a campaign against it recently.
Subway’s chief marketing officer, Tony Pace, tells the Associated Press that the phaseout should be complete within a week.
“You see the social media traffic, and people are happy that we’re taking it out, but they want to know when we’re taking it out,” Pace said. “If there are people who have that hesitation, that hesitation is going to be removed.”
And if you’ve turned away from Subway during this time of yoga mat unrest, he adds that the company is “happy to invite consumers back in who might’ve had hesitation.”
At the time of the blogger’s petition in February, Subway said it’d already started to test “Azo-free bread” in four markets and was in the process of removing it from all breads.
“We’re always trying to improve stuff,” Pace said.
Look at that — companies, they’re just like us! I’m always trying to improve my stuff, because having the best stuff possible is ideal.
Subway: ‘Yoga mat’ chemical almost out of bread [Associated Press]
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