Subway: No More “Yoga Mat” Chemicals In Our Bread By Next Week

Back in February, Subway pledged to stop using Azodicarbonamide, a controversial chemical that it uses to improve elasticity in its bread but that also shows up in things like yoga mats. You won’t be doing any downward dogging (that’s how yoga people talk, right?) on Subway’s bread soon, as the company says it’s almost done phasing out the chemical.

The ingredient is approved for use in food by the Food and Drug Administration, but its use in products from everything to the aforementioned mats to dough prompted a food blogger to launch a campaign against it recently.

Subway’s chief marketing officer, Tony Pace, tells the Associated Press that the phaseout should be complete within a week.

“You see the social media traffic, and people are happy that we’re taking it out, but they want to know when we’re taking it out,” Pace said. “If there are people who have that hesitation, that hesitation is going to be removed.”

And if you’ve turned away from Subway during this time of yoga mat unrest, he adds that the company is “happy to invite consumers back in who might’ve had hesitation.”

At the time of the blogger’s petition in February, Subway said it’d already started to test “Azo-free bread” in four markets and was in the process of removing it from all breads.

“We’re always trying to improve stuff,” Pace said.

Look at that — companies, they’re just like us! I’m always trying to improve my stuff, because having the best stuff possible is ideal.

Subway: ‘Yoga mat’ chemical almost out of bread [Associated Press]

You can follow MBQ on Twitter if you also like to talk about improving stuff, or heck, just stuff in general: @marybethquirk

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  1. Raekwon says:

    This whole yoga mat thing is frustrating. I was going to make a long post about how that’s not how things work but this article does it better http://www.huffingtonpost.com/monica-reinagel-ms-ldn-cns/azodicarbonamide-subway_b_4770189.html. She’s also much more qualified than I am. All I have is a doctorate in naturopathy (a fake discipline).

  2. C0Y0TY says:

    It will still taste like a yoga mat, though.