Facebook announced the news in a blog today, saying the bigger ads allow advertisers “a simpler way to create ads and an enhanced creative canvas on the right-hand column of Facebook.” Which translates to: They can make bigger ads now, and Facebook says that its tests mean more people click on them.
“The new look of the ads, along with their new distribution, is intended to offer a better ad experience on Facebook. In early tests we’ve seen increased engagement — up to 3X more — from people seeing the new design,” the company says.
I’m honestly not sure which is better — a lot of smaller ads or bigger, blatant bits of advertising. How about you guys? TO THE POLL CAVE!