Things are heating up between Chipotle and musician Frank Ocean, after the Mexican food chain accused the singer in a lawsuit of failing to deliver a song for a commercial. Chipotle claims it paid him $212,500 in advance but then he failed to record the ad campaign’s song. His reply? Here’s your money back and oh yeah, f–k off.
Chipotle released an ad last fall with Fiona Apple singing “Pure Imagination’ from the movie Willy Wonka & The Chocolate Factory, showing a scarecrow entering a factory farm where he witnesses all the evils of the industrial food processing business — plumped up chickens, sad cows, and a lot of bummed out scarecrows.
It’s depressing, then it’s uplifting, and it’s almost like a mini movie. But at the end, there’s a Chipotle logo — and Ocean says when he first saw the spot, that wasn’t included. Therefore he thought it was a PSA, not a commercial for Chipotle, reports Business Insider.
“When Frank was asked to participate in this project, Chipotle’s representatives told him that the thrust of the campaign was to promote responsible farming,” his legal team said in response to the lawsuit. “There was no Chipotle reference or logo in the initial presentation, and Chipotle told Frank that was an intentional element of the campaign.”
Chipotle said the reason the logo wasn’t into the version Ocean saw was because it was only about 80% complete at the time, the lawsuit notes (PDF, h/t Hollywood Reporter). He was supposed to make an additional $212,500 after completing the ad.
Instead he posted a photo of a check on his Tumblr last night, written out to Chipotle — we can only presume, as the To: field is blacked out — in the amount of $212,500. And in the memo space? F–K OFF.