After all, if you can’t go to work and you notice that your favorite boots aren’t so waterproof anymore while shoveling out your parking space, how do do you remedy the situation? You make a cup of tea and surf over to Zappos.
They didn’t spell this out in their blog post about the study, but Ecommercebytes asked Custora what the causes of current shopping trends might be. “One may assume the inclement weather in major parts of the country since the beginning of the year is making more consumers inclined to stay indoors and shop from the comfort of their home,” a spokesperson said.
Good news for online retailers: not as good for the brick-and-mortar kind. Or for the delivery personnel who must forge through treacherous driveways in order to bring us our boots.
US E-Commerce: 2014 Starts with a Bang [Custora]
Bad Weather Linked to Good Sales for Online Merchants [Ecommercebytes]