The system is pretty much what it sounds like, and similar to the Site-to-Store service that the company has provided since 2007. Customers place their orders online, then stop by the store to pick them up. Simple.
What about impulse buying? Interestingly, more than half of customers that Walmart surveyed said that in-store pickup appeals to them because it gives them the option to run in the store and pick up things that they forgot to add to the original order.
Walmart has been testing grocery delivery services in different regions since 2011, but the in-store pickup concept is new for grocery items. Customers pull up to a dedicated pickup area, or to the drive-thru pharmacy window in stores that already have them.
At $5 to $7 per order, Walmart’s delivery service is more accessible than the Amazon Fresh pricing model, which charges $299 per year for access to delivery in limited markets. They don’t plan to ditch delivery, and are continuing the service even in greater Denver.
Wal-Mart picks Denver for online/pickup test [Denver Business Journal]
Walmart Begins Testing Online Grocery Shopping With Local Store Pickup Option In Denver [Techcrunch]