Being the mascot for a company for 100 years can put some wear and tear on a gal, so we’re sure the Morton Salt Girl is pretty pumped about her first makeover in 45 years. The company announced this week that it’s changing things up in celebration of the Girl’s 100th birthday this year.
The Chicago company first started using the logo with the iconic girl and her umbrella on the package back in 1914, explains the Chicago Tribune in its slide show gallery of all her six past looks.
So why the umbrella? What does that have to do with spilling salt? The slogan then was: “When it rains, it pours.” Get it? Rain? Pouring salt? Boom.
“This is a milestone year for Morton Salt,” CEO Christian Herrmann said in a statement. “With the Morton Salt Girl’s centennial and our Morton brand refresh, we have two major reasons to celebrate our past, present and future.”
The new logo has what the company calls a “fresh and friendly font,” with the “R” in Morton carrying “a slight kick to mimic the Morton Salt Girl’s step.”
The updated look will appear first on a special edition table salt packaging and should be on shelves soon.
The Morton Salt Girl gets facelift at 100 [The Chicago Tribune]