The Minneapolis Star-Tribune reports that the first TargetExpress, set to open near the University of Minnesota campus this summer, will only be 20,000 square feet in area, about 1/8 the size of your standard Target and about 1/4 the size of a CityTarget store.
TargetExpress is aimed at the urban shopper who wants a place to get most of the things they need but without having to go to a mammoth store on the outskirts of the city. The retailer says that the smaller store will still have those items people want the most from Target — health and beauty products, groceries, pharmacy, some home goods and electronics — but is designed for shoppers who are purchasing fewer items.
By it’s description, TargetExpress is starting to sound less like a small Target and more like a larger Walgreens or CVS. It certainly can’t be any worse than the retail hell I experienced shopping at the Brooklyn Target for seven years.