Grab your buttered bread and favorite grilled cheese pan close, folks, because we could be in for a doozy: Velveeta has announced it’s facing a shortage and so of course, everyone is panicking adorably over the idea of a (dun dun dun [dramatic noise]) CHEESEPOCALYPSE. Because it’s not like there aren’t any other cheese options out there…. oh, wait.

The evidence of looming cheese doom and the subsequent and predictable overreactions by the public is laid out over at Yahoo’s The Exchange finance blog. Is it the super cold weather and the promise of hot cheese melted over every available food surface? Are people prematurely stocking up for Super Bowl party dips?

It’s unclear, but Velveeta is aware of the panic — and is of course turning the situation to its advantage.

“Given the incredible popularity of Velveeta this time of year, it is possible consumers may not be able to find their favorite product on store shelves over the next couple of weeks,” a Kraft spokeswoman told AdAge. “Our retail customers are aware of the situation and we expect it to be a short-term issue.”

If your misery is seeking company, over on Twitter there’s already a #cheesepocalypse hashtag, where people are already bemoaning the fact that they might have to find some other cheese among all the cheeses to melt into dip or stuff into pastry dough with mini hotdogs (à la a genius idea invented by yours truly and friends during a particularly hungry weekend, you’re welcome).

Is this is bad as the wine shortage of 2012 or the Twinkie hysteria of that same year? That’s a call you’ll have to make for yourself, folks. I can’t tell you which cheese to eat or how to eat it (but seriously, that hot dog thing? It could work with any cheese and is the guiltiest of all your guilty pleasures).

Cheesepocalypse nears as Kraft runs low on Velveeta [The Exchange]
Dip Dilemma: Is Kraft Running Out of Velveeta? [AdAge]

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