It began with a cute, slightly baffling ad from Mercedes-Benz that compared the company’s vehicles to a chicken. Not because they are covered with feathers or because they are delicious, but because chickens are apparently really, really into not moving their heads, and they want us to associate this feature with their cars’ stability control.
Or “Magic body control.” Something like that. All we know is that it resulted in this cool but weird commercial.
Of course, once you’re airing ads with German engineers and dancing chickens, someone is going to realize that this is ripe for parody. In this case, that “someone” was Jaguar.