Just Try Not To Cringe At The Anti-Google Merchandise In Microsoft’s Online Store

At least the models look happy?

At least the models look happy?

On the one hand, these “Scroogled” items up for sale on Microsoft’s official online store provoke a response of ugh, groan. On the other hand, it’s all, cringe, no, awkward. Either way you go, Microsoft’s attempt to poke fun at its competitor just comes off as a little bit… sad.

It’s a real online store and a real line of shirts, hats and even a mug with phrases like a Chrome logo in a trench coat, “Keep Calm While We Steal Your Data,” “We’re Watching You” and Microsoft’s favorite dig, the Scroogled logo. Because of course, this is the Scroogled section of the store, points out Wired.com in its shared disbelief.

While we can’t imagine anyone willingly donning a T-shirt with Chrome as a scary spider, apparently the mug is sold out.

And as for Google watching people, yes, its all-seeing eye does mine the treasure trove of your Internet searches to market products. But Microsoft’s Kinect feature of the XBox One also watches people — a little too closely for some, points out FastCoDesign. It watches you right in the junk.

Please, Microsoft. Give up on making “Scroogled” a thing. Or at least refrain from trying to sell merchandise with that on it and work on developing your own brand personality. Slinging insults via cringeworthy T-shirts isn’t going to get you too far in the image battle.

Know what will? Devoting your resources to developing great products consumers will benefit from. Just a thought.

These Anti-Google T-Shirts Just Make Microsoft Look Pathetic [Wired.com]

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  1. LooseSasquatch says:

    Yes, Microsoft chiding Google for privacy violations is cringe inducing. At least Google pretty much tells you up front what they’re doing and is also only limited to spying on you when you, you know, directly type information into their products. Unlike Xbox One, (which so far has garnered the not-so affectionate nickname “XBone”), which has an updated Kinect that is going to be ‘always on’, which is ostensibly so you can walk into the room and say “Xbox One, turn on video game” or whatever. However, given that the Kinect is sensitive enough to hear voices across/throughout your whole house potentially, as well as recognize voice/images of different individuals immediately, it seems a lot more terrifying to have that thing loose in your house, especially since it can see through your clothes and monitor your junk. But keep trying to make Scroogled a thing MSFT. I’m pretty sure we all know that the real fake adjective that’s going to come out of all this in a few years is going to be Xboned. . .

  2. PhillyDom says:

    If you have to attack your competition, it means you don’t have a story of your own to tell or products that you can sell.

  3. CommonC3nts says:

    I dont get it? Does that blue dot mean google?