Dodge Durango Pitchman Ron Burgundy: “It’s A Terrible Car”

You’ve probably seen any of the dozens of commercials that legendary San Diego anchorman Ron Burgundy has recently made for the Dodge Durango. But the tell-it-like-it-is newsman isn’t going to hide his distaste for the vehicle.

Appearing earlier this week on Conan O’Brien’s TBS talk show — presumably to class up the joint — Burgundy spoke not-so-glowingly about the Durango.

“What’s so amazing about it is, it’s a terrible car,” declared Ron. “They gave me one for free. I drove it four feet and the thing cracked in half… horrible craftsmanship.”

He then slyly added, “Just kidding, they’re great cars,” before cluing in the home audience that this was a lie with a silent shaking of the head.

“You realize that people bought these cars because of you?” asked a flabbergasted O’Brien.

“Yeah, well I got paid,” responded the anchorman. “They’re suckers. I’m just the messenger. I’m not in there tinkering around with lugnuts.”

In response to the comment, a Dodge rep merely chalked it up to Ron being Ron and told Automotive News that “working with Ron Burgundy is everything that we expected and more.”