When someone Tweets that they’re watching The Voice and you just HAVE to see what some contestant is wearing (which is counter to the whole point of The Voice, but I digress), do you wish that you could just magically change the channel without having to fumble for your remote and then remember which of your 32,981 channels is NBC? Then the new alliance between Comcast and Twitter is apparently for you.
The new partnership, dubbed See It — which is a heck of a lot better than the horrid NBCEE It pun used during replays on Sunday Night Football — will let Comcast subscribers pair their Twitter and Xfinity accounts so that certain Tweets from the broadcaster will allow the user to press a button and watch the related content on their TV, or set their DVRs to record the program.
It can also bring up certain live programming right on the user’s mobile device, which is admittedly kinda cool.
According to Comcast, shows on the following networks will start using the new service this season:
NBC, NBC Sports Network, CNBC, MSNBC, USA, Syfy, Bravo, Oxygen, E!, Esquire Network and The Golf Channel.
Specific NBC shows expected to take advantage of See It are The Voice, The Blacklist, Chicago Fire, The Michael J. Fox Show, Sunday Night Football, and The Today Show, along with Psych and Suits on USA. NBC also plans to make use See It during the upcoming Olympics in Sochi.