Walmart & Target Store Brand Cereals Beat Out Brand Names In Consumer Reports Fiber Tests

Because chomping on twigs and rock-hard pellets is no one’s idea of a fun breakfast, healthy in fiber though it may be, Consumer Reports tested a bunch of high-fiber cereals to find out which ones actually taste good. Healthy and tasty, imagine that! The results were somewhat surprising — Walmart and Target store brands were deemed better than brand name offerings from Kellogg’s and Post. There were more than two-thirds that rated Very Good or Excellent in taste, so you’ll never need to chew on gravel again. Unless you want to, of course. [via Consumer Reports]