That should change thanks to an update being rolled out now on the Netflix website that allows users to create up to five separate profiles for streaming videos, each with its own queue, viewing history, recommendations and ratings.
To see if you have access to this option, go to https://movies.netflix.com/EditProfiles. Once there, you can add/remove profiles. You can also indicate that the profile is for a child under the age of 12.
It’s worth noting that, even when I created a profile for my imaginary 8-year-old son Jimmy (he has his momma’s eyes), the Netflix homepage for that account still brought up selections that may be a little too mature for Jimmy’s young eyes, like Breaking Bad, Orange is the New Black, and Hunger Games (which is both age-inappropriate and plain awful).
Switching between profiles is done at the top right corner of the screen via drop-down menu. Just from monkeying around with it here in the Consumerist lair, it looks like all the users can freely switch between profiles without passwords, so parents could check on kids’ viewing habits. But before you start watching everything you’d been holding off on streaming, be mindful that your kids can still access your profile.
Even those who don’t have families or roommates could still utilize the profiles option. For instance, some people like to put on crappy movies and TV shows to fall asleep to at night, but then have to deal with having recommendations that are chock-full of more crappy content they don’t actually want to watch. Now you can use a second profile for falling asleep to Law & Order reruns without having them infect your recommendations list.