How many people agree with that statement? Their survey sample of 2,000 wasn’t picked to perfectly mirror the American population, but 45 percent agreed that paying for cable is a waste of money. However, 81% of respondents said that they have cable, which means that there must be some overlap between the groups: a population that says “yep, cable is a waste of money, but I need it anyway.”
Why is that? While 11% of respondents say that they used to be cable customers and no longer are, 43% of people taking the survey say they won’t ditch their cable provider because they want sports programming. Live sports programming. 14% of survey respondents say that if they had an alternate way to watch games, they’d consider canceling cable.
Most respondents (69%) say that they spend $100 or less on cable per month, but “less than $100″ also includes “$0.”
Cable Costs Survey [CouponCabin]