Charlie Chaplin. Alfred Hitchcock. Martin Scorsese. What if all those filmmakers could’ve taken 15-second selfie videos and slapped old-timey effects on them? Think of how great they could’ve been! If only they had Facebook’s new video service for Instagram, complete with all those sepia-toned, vintage-looking filters beloved by self-portrait artists flashing duck faces at their phones everywhere.
Facebook’s latest foray into the social media world of images is likely an attempt to compete with Twitter’s bite-sized video service, Vine. The video feature was unveiled to the media today at the company’s headquarters, reports CNET.
Users will soon find a movie camera icon on the app that will enable them to take up to 15 seconds of video, clip by clip. There are 13 new filters specifically for video — so no one will know you shot that blurry club footage in 2013 instead of 1913! — along with various cover frames for display, says Instagram co-founder Kevin Systrom said today.
The biggest change is what the company calls “Cinema” — cinematic stabilization that acts as an automatic enhancer.
“Everything we know and love about Instagram, but it moves,” Systrom explained of these newfangled “talkies.”