The bra fitting system is simple enough. How it works for customers who order online is oddly similar to shopping for rings online: the sizing kit comes with a selection of plastic cups, which customers try on to see which works best for them. This sizing kit isn’t free, of course: it costs $20. This gets them a $20 coupon off a bra, and they can theoretically also return the kit for a refund if they decide not to buy anything.
The bras are also available in Jockey boutiques, but will anyone be interested? The current offerings cost $60 and are rather plain and utilitarian-looking. One blogger who tried out the system notes that there aren’t many choices for larger sizes, even though it’s women blessed with large chesticles who are ost likely to be looking for a better fit and better sizing. Right?