Abercrombie & Fitch’s top executive/Gary Busey doppelgänger Mike Jeffries lobbed a “Sorry (not sorry) you don’t like my comments about thin, cool people wearing our clothes” non-apology last week, and now the company is kinda sorta trying to take that mea culpa a bit further. Executives met with a group from the National Eating Disorder Association and members of America the Beautiful Teen Empowerment Series to discuss how it can be more diverse and said it regrets the offense it caused.
A&F released a statement timed to the meeting with the group, a sitdown that was instigated by an 18-year-old who started an online petition citing his own struggles with eating disorders.
The company says it’s ready to work on its message, without outlining any specific steps it’s going to take:
“We look forward to continuing this dialogue and taking concrete steps to demonstrate our commitment to anti-bullying in addition to our ongoing support of diversity and inclusion. We want to reiterate that we sincerely regret and apologize for any offense caused by comments we have made in the past which are contrary to these values.”
The teen who had delivered the over 68,000 signatures to A&F in Ohio told the New York Daily News that he’s pleased with A&F’s response to his petition.
“I’m happy to hear that Abercrombie took my passion and your voices to heart in this meeting and plans to take concrete steps to show their support for diversity and inclusion,” he said.
Executives again, refused to comment on whether or not the company will introduce larger XL and XXL sizes, which it definitely does not have to do, but would go a long way toward appeasing its growing group of critics. On that note, does anyone have any better recipes for humble pie? Because Abercrombie & Fitch just seems to be focusing on the half-baked method.