Dear Movie Theater Owners: Please Don’t Do This

"There's really no good that can come of this," said a local police captain of the publicity stunt.

“There’s really no good that can come of this,” said a local police captain of the publicity stunt.

Before last summer’s horrific fatal shootings at The Dark Knight Rises screening in Colorado, hiring costumed “gunmen” to walk into a crowded movie theater as a marketing stunt would have merely been a bad idea that might have made the local news. Post-Aurora, it’s the kind of idiotically ill-advised idea that results in multiple 9-1-1 calls and the theater having to apologize to outraged customers. [Reddit via Gawker]