Way back in the beginning of 2012, Burger King started testing the waters of delivery service with a trial run in Washington, D.C. and soon expanded to certain locations in Houston, Miami and New York. Sounds like those tests were a hit: stay-at-home diners in Chicago, Los Angeles and San Francisco will never have to put on real pants again to get fast food, as the service is headed to those metropolitan areas as well.
Burger King is fighting a fast food war of epic proportions as its rivals are all throwing new, trendy items on the menu and advertising like crazy. It all comes down to bringing in the customers, and if you can’t get them through your doors, why not eliminate the need to go through a door altogether?
The Associated Press says about 20 restaurants will participate in both the Chicago and L.A. markets and 15 in the San Francisco area. But if you’re already drooling over the idea of late-night fries, be warned that orders can only be placed between 11 a.m. and 10 p.m., either online or by phone, and must be a minimum of $10 to get delivered.
The move could make Burger King a standout among its competitors, as a Wendy’s spokesman says there’s no delivery service in the U.S. except perhaps by individual franchisees, and McDonald’s didn’t chime in as to whether it offers delivery.
It’s still unclear whether this expansion means Burger King will push the program out nationwide, as a spokesman says the company is looking to expand delivery to more locations as consumers demand it.
Burger King adds LA, Chicago, SF to delivery list [Associated Press]