Study Proves What Every College Freshman Knows: Tasting Beer Makes You Want More Beer

Ever wonder why, after that first sip of an ice-cold, delicious, yummy beer you want to keep drinking more of that same beverage? A researcher at Indiana University School of Medicine says that simply tasting a favorite beer — even when that sip contains a lower than usual percentage of alcohol — is enough to trigger a dopamine response and make people want more. [via Philly.com]