Female Athletes Beware: Your Boobs Are Your Own Worst Enemy

Ow.

Ow.

You don’t need to tell me twice––or even once, really––that for many women who are “blessed” with a lot of mammary tissue, finding a good sports bra is a challenge. I’ve been on that hunt since approximately 1994. This ad campaign from UK lingerie retailer Nod & Wink sets out to be a saucy and funny ad for sports bras, but ultimately ends up haunting and sort of sad.

Also, as Copyranter points out, a Canadian ad campaign sort of did the same thing. Though when I see Canadians with bruises and missing teeth, I think “hockey,” not “sports bras.”

Thanks, Copyranter

Thanks, Copyranter

Last Month’s Dumbest Ads In The World [Buzzfeed] (via Jezebel)