Consumerist reader Jeremy is a fan of Nike’s FuelBand, a fitness tracking wristband that’s become pretty popular in the workout world. But he has an Android phone and currently there’s only an iOS app that syncs up with the FuelBand. So he asked Nike Support on Twitter if it’d be releasing a Droid version and was pleased when it replied that yes, the app was in the works. Cut to today when Nike announced it’s ditching that idea.
Jeremy writes that a big part of why he bought the FuelBand was because they said it would be supported on Android via the app, and sent us this exchange he had with Nike Support on Twitter in August:
However today Nike confirmed in a statement that it’s focusing on iOS and the Nike+ website:
To deliver the best experience for all Nike+ FuelBand users, we are focusing on the FuelBand experience across iOS and nikeplus.com, where you can sync your activity, set new goals, and connect with friends. At this time, we are not working on an Android version of the mobile app.
Jeremy says he’s upset at “the fact that they insisted and gave a tentative release date for last summer led on a lot of people to think that it was all going to work out. But then they backed out.”
While a Twitter assurance is by no means a binding contract, it does show companies are still figuring out how to maneuver the social media waters without ending up inserting a digital foot into their digital mouths.
We reached out to Nike for any additional comment it has on the situation, and a rep added that while there isn’t a FuelBand specific app for Android, there is a Nike+ running app available.