The beverage will come in two “bold” flavors with the very descriptive titles of “energizing orange citrus” and “energizing fruit punch.” According to the company, each 16-oz. can of Kickstart will have 80 calories and contain 5% juice, some vitamins, and, of course, caffeine.
But since Kickstart has less caffeine than drinks like Monster, 5-Hour Energy, and Red Bull, PepsiCo isn’t labeling it an energy drink, possibly to disassociate the new offering from products that have come under heavy scrutiny after being tied to a handful of deaths and hospitalizations in recent years.
At the same time, PepsiCo is saying Kickstart is not a “soda” either, as the 5% juice content meets FDA standards for labeling it a “juice drink.”
Whatever it is, Kickstart will begin rolling out to stores around the country at the end of February.