That’s why many wallet-conscious consumers with occasional bouts of heartburn will buy the large — but not the extra-large — package of acid-reducer pills from their local drugstore.
But as Consumerist reader Anthony noticed at his local Rite-Aid, the store’s peculiar sales prices make that large package of pills a sucker’s purchase.
For customers who don’t use their Rite Aid Wellness+ card, the 30-pack is $7.99 (around $.27/pill) and the 60-pack is $14.99 ($.25/pill). The 160-pack is a huge savings at $.125/pill, but it’s also a huge box and maybe more pills than you’d ever use. Regardless, those numbers make sense.
But for customers using that card that is supposed to save them money, the 30-pack is now $6 ($.20/pill) and the mammoth 160-pack is $12.99 ($.08/pill), but that 60-pack in the middle — the one a customer might just grab out of habit — actually costs $.50 more than the largest size, and you get 100 fewer pills for your money.
So, as always, this is a reminder to read all those cardholder discount tags and sales bursts to see if you’re actually making the best possible purchase.
UPDATE: Consumerist reader — and former Rite Aid shopper — Erik points out that the Wellness+ discount tag for the 60-pack is even worse than what it at first seems:
“It doesn’t say ‘with Wellness+ card.’ It says, ‘save 10% after you earn 250 wellness points.’ That’s right, the $13.49 price ONLY goes to Wellness+ who have spent enough to get those 250 points. Under 250 points? It’s still 14.99, a full TWO DOLLARS more than the big one. THIS IS JUST STEALING FROM OLD PEOPLE WITH BAD VISION.”