A Baltimore furniture store isn’t bummed that the Ravens won the Super Bowl, but if not for some clutch foresight by its owner, the store might’ve been out $600,000 worth of merchandise. See, the store ran a special promotion to encourage customers to come in and buy items during the Super Bowl: If a kick was returned by the Ravens for a touchdown, all products purchased between Jan. 31 and 3 p.m. on the day of the game would be free.
Cut to the second half of the game against the San Francisco 49ers, when Jacoby Jones returned a kickoff 108 yards for a touchdown. On the line? About $600,000 worth of furniture. Luckily for the store’s co-owner, he’d purchased a $12,000 insurance policy beforehand, just in case.
It’s the third year he’s run this kind of promotion, which he sees as the best way to lure customers into a store they might not otherwise visit on the day of the big game, reports the Baltimore Sun.
“We’re not a bar. We’re not a restaurant. During the Super Bowl, no one says, ‘Hey let’s go to the furniture store,'” he explained. “It was just our small way of being able to participate in the hoopla.”
His plan worked, and he’s more than happy to view that $12,000 policy as an advertising cost.
And for all those Baltimore residents who took the store up on its offer, they came away with a Super Bowl win and free furniture. One woman who purchased $4,000 worth of children’s bedroom furniture during her first time shopping at the store was pretty excited when the store called to let her know it’d all be free.
“It was just a complete surprise and a shock to us,” she said. “This is just icing on the cake, to win something for us and for the city of Baltimore to win the Super Bowl.”
Customers with stamped receipts will get their money back after the store’s insurance paperwork comes through.
‘Crazy’ day at store giving away furniture following kick return [Baltimore Sun]