According to the Mott’s website, this product has “added vitamins A&E to help support a healthy immune system.” Per the nutritional info on the label, one serving of the juice provides 10% of the daily value of each vitamin.
But BeverageDaily.com reports that the plaintiffs in the suit, filed last week in a U.S. District Court in California, call such a claim “false and misleading.”
“In fact, the Immune Support Fruit Punch provides vitamins in a form not scientifically shown to support the immune system. Scientific evidence specifically controverts the defendant’s promise,” reads the complaint.
Back in 2009, Kellogg’s backed off similar immunity claims on its Rice Krispies cereals. The company had come under fire from critics for claiming that adding vitamins A, C, and E to the breakfast staple would provide a boost to a person’s immunity.
For its part, the Dr. Pepper Snapple Group, which owns the Mott’s brand, tells BeverageDaily that it can’t comment on the lawsuit, but that it stands by the claims made on the packaging.
Thanks to Steve for the tip!