Starbucks Baristas Say New Reusable Cups Are Selling Well, But Will The Trend Last?

Based off some very unscientific and off-the-cuff polling, it sounds like Starbucks’ new reusable $1 cups are pretty popular with the public so far. But once the initial novelty wears off, will anyone actually remember to bring the dang things in? After all, how many times have you arrived at the grocery store only to realize you’ve forgotten your environmentally-friendly shopping bags?

Over at Starbucks Gossip, a blogger reported that two baristas at a local Starbucks said the cups are selling well, and commenters chimed in that they’ve also heard the cups are popular. One commenter, who may or may not be a Starbucks employee said, “We sold out the first day!” and another said their store had also sold out of the 50 they had stocked.

However, another commenter did point out that sales were slow but that could be because the cups there are stocked in grande size, and dedicated caffeine lovers might just prefer a venti.

We all know the thing about popularity is that what’s hot coffee today could end up tomorrow’s unwanted grounds, destined for the compost heap. It remains to be seen whether this is just a passing obsession with something new and therefore, exciting, or if it’s here to stay.

And unlike bringing your own grocery bags to the store, these cups ostensibly should be thoroughly washed in between uses, which could make them even less easy to remember every time you want a cup of joe.

Starbucks reusable $1 cup ‘selling very well’ [Starbucks Gossip]