Forget Christmas. This Kmart Has Already Moved On To Valentine’s Day

This Kmart in Ohio is already thinking ahead to February.

This Kmart in Ohio is already thinking ahead to February.

By now, you’re all familiar with Christmas Creep, the insidious inching of the holiday shopping season earlier and earlier into the year. But there’s a lesser-known holiday creep that is already showing up on the shelves of at least one retailer.

Consumerist reader Colleen spotted the above Valentine’s Day-themed section at her local Kmart in Ohio, with about 60 days still to go before Feb. 14, the day on which we all commemorate the death of a martyred third-century Roman saint by trying to make last-minute dinner reservations before attempting to convinced our significant others that a romantic meal at home would be even better.

It’s also the day many of us run out to stores like Kmart to buy last-minute, craptacular gifts like pink stuffed bears.

There are more photos below, but here’s a poll to see just how early you think it’s okay for stores to start putting Valentine’s Day stuff on shelves:


Nothing says "I just realized today is Feb. 14" like a pink stuffed bear.

Nothing says “I just realized today is Feb. 14″ like a pink stuffed bear.

If pink bears are too frivolous for your sensibility, there is this more traditional option.

If pink bears are too frivolous for your sensibility, there is this more traditional option.