The company is rolling out the premium gift cards just in time for the holidays. Each one is specially etched steel and costs $50 to make, leaving the remaining $400 for purchases at Starbucks. They can only be purchased through luxury goods website Gilt.com, which means you can’t just pick one up at your local store, notes USA Today.
“Some stores will never even see this card,” says Ryan Records, vice president of card and payments at Starbucks, in what we can only imagine was a braggy voice.
In case your status as one of the 1% isn’t confirmed enough, the card comes with gold-level membership benefits like gifts and free refills on brewed liquids.
The card will hit Gilt.com on Thursday, and Starbucks members will have the first crack at getting one before everyone else on Friday.
I must admit, if I see someone with one of these and any kind of facial expression approaching a smirk, I will tempted to smack that steel bit of status right to the floor. I won’t do it, but I will be tempted to.
CARD BUYS A GRANDE AMOUNT OF STARBUCKS COFFEE [USA Today]