The rules and all that other stuff can be found here, but basically all entries must follow the “Don’t Talk or Text During Movies” theme, and in spite of whatever anger you feel toward texters and talkers, can not feature weapons or violence and “must be suitable for audiences PG-13 or under, no nudity or profanity.”
The winning video will be shown in all the Drafthouse theaters around the country and the filmmaker will earn $1,000 Visa gift card for their efforts. In addition, there will be local winners in each of the company’s markets: Austin, San Antonio, Houston, Kansas City and Winchester, VA. The local champ will have their PSA screened at that market’s theater and will get a $200 Alamo gift card.
Basically, this is all just a reason for us to run this video again: