Consumerist reader Rob sent in this example of a bit of questionable marketing at his local Walmart using our mobile tipster app, writing:
Um…. does Walmart or the Virginia Tourism Board know that “local” beers Old Dominion (now owned by InBev and brewed in Dover, Del.) and Heavy Seas (Baltimore) aren’t Virginia companies?
We’re willing to give whoever was responsible for the sign slip a little bit of slack, as both beers are kinda sorta in the vicinity of Virginia. And also maybe it just means there are a lot of craft beer-lovers in the state. But then why the “buy fresh, buy local”? We’re so confused.
From what I know of the beer-making process, a “fresh” beer probably wouldn’t be too tasty, either. Gotta let that stuff ferment and whatnot.