My daughter was perusing the rules for the new One Direction contest, sponsored by Seventeen Magazine, when she saw in the rules that if you’re a male fan or over 29 years old, you’re out of luck. Seemed like a great bit for The Consumerist, since this is anti-(male)consumer. The rules explicitly state that only Females 13-29 can enter:
3. ELIGIBILITY: Open to legal residents of the 48 contiguous states or District of Columbia, who are female and 13-29 years of age at time of entry
Seems very, very discriminatory. I mean, this isn’t a contest for a feminine hygiene product. There are gay, and probably some straight teen dudes that would like to win this. Why are they locked out?
Well, they aren’t in the target demographic for that magazine, but then, neither are females who are old enough to drive.
meet one direction! [Seventeen]