Vending machines are changing from the days when you simply begged your coworker for that extra nickel you need to get a well-timed sugar rush to get you over the 3 p.m. workday hump. It’s all about social media now — if you can’t interact with your vending machine and get it involved in your friendship, what’s the point of it being there?
In the video below (via Mashable) Pepsi walks potential vending machine users through the process of either winning a soda for yourself (after buying one, it seems) or sending a code to a friend who can pick said gift up at their leisure.
The only malls so far to have one of the machines are in malls in Columbia, S.C.; Happy Valley, Ore.; Savannah, Ga.; Eau Claire, Wisc.; and Lancaster, Pa. Coca-Cola also is working on a program that gifts drinks at four machines around the world: New York; Buenos Aires; Cape Town and Mountain View, Calif.