10 Examples Of Why Companies Should Just Avoid Twitter Altogether

One of many Tweets that shouldn’t have been

People talk about the risk posed by the immediacy of the Internet. Items can be posted with little thought about consequences, or made public by accident, and no matter how much deleting or editing you might do, the truth — as the kids say — is out there. Nowhere is this danger more evident than the Twittersphere.

As you may have heard, last Friday someone at StubHub decided to Tweet:

Thank f*** it’s Friday! Can’t wait to get out of this stubsucking hell hole.

The website quickly responded by removing the oopsy and writing, “We’ve deleted an unauthorized tweet made from this Twitter handle. We apologize to all of our followers for the inappropriate language used.”

But this is certainly not the first time this has happened. Here are some other prime examples showing why companies may want to just take away all access to their Twitter accounts — or just abandon Twitter altogether.

The Tweets fall into two categories, the first of which are deliberate, often crass attempts to take advantage of trending topics:
Kenneth Cole Thinks Egyptian Protesters Are Crazy For The Newest Fashions
In the middle of the protests against the Egyptian government in Cairo, Kenneth Cole Tweeted:

Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online…

Someone At Celeb Boutique Doesn’t Watch The News
While the rest of the world was waking up to news that a man in Aurora, CO, had killed a dozen people inside a local movie theater, some nitwit at Celeb Boutique declared:

#Aurora is trending, clearly about our Kim K inspired #Aurora dress ;)

Starbucks Forgets That Irish People May Not Enjoy Being Called “British”
While folks in England were celebrating Queen Elizabeth II’s jubilee, the Starbucks Ireland Twitter account urged its followers:

Happy hour is on! Show us what makes you proud to be British for a chance to win.

The Waffle House Wants To Help You Mourn The Death Of Whitney Houston
When one thinks about the unfortunate passing of a music superstar, the first thing they think of is waffles. That’s why the breakfast chain really wanted to know in February:

Thoughts on Whitney Houston’s funeral this past weekend?

ASUS Ogles Booth Model’s Derriere
Below a photo of a model showing off a new ASUS computer at a trade show, the company’s inner 10-year-old captioned:

The rear looks pretty nice. So does the new Transformer AIO.

Entenmann’s Thinks The Death Of A Child Is A Good Way To Sell Cookies & Cakes
Shortly after Casey Anthony was acquitted on charges that she’d murdered her young daughter, the folks at Entenmann’s issued this sweet Tweet:

Who’s #notguilty about eating all the tasty treats they want?!

The second category of Tweets that should never have been are the ones sent by someone accidentally using their company’s Twitter instead of their own:
The Red Cross Sounds Like An Awesome Place To Work
In case you thought that the American Red Cross was a dour, sober place of business, the following Tweet should disavow of that belief:

Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer… when we drink we do it right #gettinglizzerd

Showing that it least has a sense of humor, the Red Cross later Tweeted:

We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.

Someone At KitchenAid Thinks The World Wants Their Political Humor
During the first of the 2012 debates, President Obama referenced how his grandmother died shortly before he took office, leading someone at KitchenAid to share the following with more than 25,000 of the company’s Twitter followers:

Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president”.”??? Wow!

Chrysler Shows Its True Feelings About Detroit
Not long after Chrysler had spent a mountain of cash on ads talking up its Detroit roots, the car maker’s Twitter feed declared:

I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f*cking drive