The initial test for Redbox is actually occurring here in Philadelphia, where the company’s kiosks and website are selling tickets to see Carrie Underwood at the Wells Fargo Center.
According to the Redbox site, customers only pay the face value of the ticket price, taxes, and the $1 fee.
While Ticketmaster is not selling tickets for this particular event, a comparison of fees for available Carrie Underwood tickets at other venues in the area will run a customer at least $10 per ticket.Unfortunately, the biggest hurdle to the success of any competitor to Ticketmaster is that its parent company, Live Nation, owns or manages many of the most popular concert venues in the country. Live Nation also promotes and operates many of the larger concert tours, along with managing some of the artists.
But the Wall Street Journal reports that Redbox may be avoiding a head-to-head battle with Ticketmaster by getting into the remnant ticket business, where it would sell off discounted, last-minute tickets to events that haven’t sold out.
“We can help move inventory,” a Redbox exec explains. “We can be incremental without being cannibalistic.”
As for how Redbox can survive without charging the ridiculously high fees charged by perennial Worst Company In America contender Ticketmaster, the company’s president says tickets will support the DVD rentals and vice versa. “Tt will help drive our core business,” she explains.