Listen, companies, if you want to sell us stuff, we’ve got to trust that you’re representing your products honestly. Which makes this a good time to call out Nokia for doing just the opposite of that, by faking video footage purportedly shot on its new Lumia 920 in an ad bragging about how awesome the phone’s camera is. Yeah, it’s awesome — because it was shot with a professional camera.
In the ad spot, Nokia touts the smartphone’s fantastic image stabilization capability called “PureView” in a scene where a man on a bike films his female biking companion, first with the feature on and then with it off. Holy wow and sweet smokin’ aces, what an improvement it makes!
But there’s no such thing as pulling a fast one on the Internet, where the tech blogosphere quickly called Nokia out over the reflection of a white van in a parked RVs window. Said van had a professional camera rigged up to shoot was supposed to be coming from the man’s phone.
Nokia is apologizing in a blog post for what it calls “confusion” but what many others are calling just plain lying.
“In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS,” wrote Nokia spokeswoman Heidi Lemmetyinen. “We should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920,” she added. “We apologize for the confusion we created.”
Below is first the original ad (with an added “simulation” disclaimer), followed by a new video that is supposed to be actual footage from the phone, if Nokia can be believed this time.