This Is Why Graphic Designers Should Pay More Attention To Kerning

When a packaging designer is putting together a layout on their computer screen, one important thing they need to keep in mind is kerning, the space between individual characters in a word. They should also be thinking about how the printing process is imperfect. If not, they can end up with some very confusing, potentially rude results.

[Reddit via Buzzfeed]

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  1. Press1forDialTone says:

    I -ABSOLUTELY- love this. Truth reveals itself in mysterious ways…..

  2. PsiCop says:

    Wow. I never thought I’d see a headline (anywhere other than a techie outlet) that contains the word “kerning.” Although I have to say … at the risk of sounding a bit pedantic … that the spacing between letters on the same line, is more properly called “tracking”; “kerning” is usually used only to refer to overlapping space in letters in proportional type, which due to their shape can fit together (such as “A” and “W” in many typefaces).

  3. Thomas says:

    love it — lmao