Pepsi Wants You To Try New Yogurt Flavors Like “Choco Balls”

Not enough chocolate balls for you in the yogurt aisle? Pepsi is embarking on a dairy adventure in an attempt to lure health-conscious consumers with a new line of yogurt flavors. Along with traditional flavors like strawberry, blueberry and Greek styles, there will also be “Choco Balls” and “Chocolate Flakes.” One can never get too much chocolate in one’s yogurt, after all.

Starting in the Northeast and MidAtlantic states later this month, PepsiCo’s first yogurts will hit stores in the hopes that the nutritious offerings will appeal to consumers unlikely to buy its Frito-Lay products and sodas. Each yogurt will have between 130 and 220 calories.

Eventually the plan is to distribute the yogurts nationwide, in a bid to grab a bit of the burgeoning $9 billion yogurt market.

Competitors aren’t sitting still, either: General Mills announced plans to launch up to 40 more yogurt products this year under its Yoplait brand, while Chobani and FAGE are also upping operations on their Greek yogurt offerings.

Now, what exactly is involved in a Choco Ball yogurt? Cocoa Puffs would be delightful, thanks.

Pepsi latest to enter fast-growing yogurt market [Associated Press]

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  1. hexx says:

    Nothing like a mouthful of chocolate balls to start the day!

  2. SkokieGuy says:

    This happens so much in the health food category. A major food manufacturer buys a health niche product producer. The formula is changed to turn a health food into essentially candy. People buy the product thinking they are doing something for their health, but in reality, the item is little better than typical processed food.

    Granola bars, juices, energy drinks, protein bars, and yes, yogurt. Some of the fruit on the bottom yogurts can have more sugar than several bowls of sugary cereal. They are essentially a spoonable candy bar.

    • hexx says:

      I especially love when these “healthy” products contain high fructose corn syrup, which is anything but natural.

      • SkokieGuy says:

        Or the low sugar versions – full of Aspartame.

        • nugatory says:

          definitely agree. My pet peeve is trail mix. Have you ever tried to find a trail mix without added sugar? its added to “yoghurt” coated things, they add chocolate, they soak the dried fruit in sugar. If I really want trail mix, I end up making it myself at home.

    • NanoDog says:

      This, you are so right…

  3. savvy9999 says:

    I prefer Choco Taco, thank you.

    Just heard a report on NPR this morning about how all of this pro-biotic food stuff is completely unsubstantiated by research. As if only eating copious amounts of half a dozen strains of the thousands of biologicals in one’s digestive tract will do any good.

  4. raleel says:
  5. Barry Bunch O'Krunch says:

    I just wish they would release that Japanese, yogurt-flavored Pepsi White in America.

    • Excuse My Ambition Deficit Disorder says:

      Just avoid the free samples in the grocery store…think we all remember how that turned out.

  6. Excuse My Ambition Deficit Disorder says:

    For the life of me I can’t think of a “Greek Style” of yogurt….Feta Cheese flavored yogurt…

    • El_Cheapocabra says:

      Greek yogurt is strained to remove the whey. It’s made in the same fruit flavors as other yogurts.

      • ChuckECheese says:

        Try the plain version with a handful of nuts and a tablespoon or 2 of honey. Very good.

  7. Coffee says:

    From my experience, chocolate yogurt belongs in the same place as coffee yogurt: IN A MUSEUM. Amirite? Hey…anyone here seen Indiana Jones? Okay, so he’s this archaeologist who’s constantly trying to find invaluable artifacts that other people also want because they have magical powers or something, and he always yells that because he’s not just an archaeologist; he’s HARRISON FUCKING FORD.

    Also, there are aliens.

    **spoiler…up there…the aliens thing.**

  8. Starfury says:

    I tried a “Boston cream pie” flavored yogurt and it was horrible. Some flavors (Chocolate + yogurt) just don’t really go well together.

  9. eturowski says:

    220 calories in a cup of yogurt? How much HFCS does that require?

  10. Cranky Owl says:

    Blecchh. I’ve had chocolate yogurt in Germany, where it’s been around for years. It’s kinda nasty. The sour yogurt taste really doesn’t go well with chocolate.

  11. ChuckECheese says:

    Pepsi owns Frito-Lay? I didn’t know.

    • nybiker says:

      Yeah, as a result that means they own tostitos, which I don’t buy due to the naming rights deal. And by extension I don’t buy Pepsi stuff as well. At least I do my best to avoid their stuff. As you discovered, one never knows these days as to who owns who (whom?). One minute a company is ok for me to buy, the next they announce they are going to become the corporate john for an event or stadium.

  12. Baphomet73 says:

    The joke’s on Pepsi — Choco Balls is the name of a former male porn star in Japan.

  13. Nobby says:

    Nuts and Choco Balls is a bit redundant.