Not enough chocolate balls for you in the yogurt aisle? Pepsi is embarking on a dairy adventure in an attempt to lure health-conscious consumers with a new line of yogurt flavors. Along with traditional flavors like strawberry, blueberry and Greek styles, there will also be “Choco Balls” and “Chocolate Flakes.” One can never get too much chocolate in one’s yogurt, after all.
Starting in the Northeast and MidAtlantic states later this month, PepsiCo’s first yogurts will hit stores in the hopes that the nutritious offerings will appeal to consumers unlikely to buy its Frito-Lay products and sodas. Each yogurt will have between 130 and 220 calories.
Eventually the plan is to distribute the yogurts nationwide, in a bid to grab a bit of the burgeoning $9 billion yogurt market.
Competitors aren’t sitting still, either: General Mills announced plans to launch up to 40 more yogurt products this year under its Yoplait brand, while Chobani and FAGE are also upping operations on their Greek yogurt offerings.
Now, what exactly is involved in a Choco Ball yogurt? Cocoa Puffs would be delightful, thanks.
Pepsi latest to enter fast-growing yogurt market [Associated Press]
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Nothing like a mouthful of chocolate balls to start the day!
Especially if they’re Schweddy’s.
Especially the diet version: Lightly Schweddy.
Don’t forget Chef’s chocolate salty balls.
For a while they actually made those and sold them at Tower Records. They were kinda good as I remember
This happens so much in the health food category. A major food manufacturer buys a health niche product producer. The formula is changed to turn a health food into essentially candy. People buy the product thinking they are doing something for their health, but in reality, the item is little better than typical processed food.
Granola bars, juices, energy drinks, protein bars, and yes, yogurt. Some of the fruit on the bottom yogurts can have more sugar than several bowls of sugary cereal. They are essentially a spoonable candy bar.
I especially love when these “healthy” products contain high fructose corn syrup, which is anything but natural.
Or the low sugar versions – full of Aspartame.
definitely agree. My pet peeve is trail mix. Have you ever tried to find a trail mix without added sugar? its added to “yoghurt” coated things, they add chocolate, they soak the dried fruit in sugar. If I really want trail mix, I end up making it myself at home.
I make my own trail mix at home. No, really.
This, you are so right…
I prefer Choco Taco, thank you.
Just heard a report on NPR this morning about how all of this pro-biotic food stuff is completely unsubstantiated by research. As if only eating copious amounts of half a dozen strains of the thousands of biologicals in one’s digestive tract will do any good.
reminded me of this – http://www.youtube.com/watch?v=O83q46EdsrI
lol.. it made me think of this:
I just wish they would release that Japanese, yogurt-flavored Pepsi White in America.
Just avoid the free samples in the grocery store…think we all remember how that turned out.
For the life of me I can’t think of a “Greek Style” of yogurt….Feta Cheese flavored yogurt…
Greek yogurt is strained to remove the whey. It’s made in the same fruit flavors as other yogurts.
Try the plain version with a handful of nuts and a tablespoon or 2 of honey. Very good.
From my experience, chocolate yogurt belongs in the same place as coffee yogurt: IN A MUSEUM. Amirite? Hey…anyone here seen Indiana Jones? Okay, so he’s this archaeologist who’s constantly trying to find invaluable artifacts that other people also want because they have magical powers or something, and he always yells that because he’s not just an archaeologist; he’s HARRISON FUCKING FORD.
Also, there are aliens.
**spoiler…up there…the aliens thing.**
I tried a “Boston cream pie” flavored yogurt and it was horrible. Some flavors (Chocolate + yogurt) just don’t really go well together.
220 calories in a cup of yogurt? How much HFCS does that require?
Blecchh. I’ve had chocolate yogurt in Germany, where it’s been around for years. It’s kinda nasty. The sour yogurt taste really doesn’t go well with chocolate.
Pepsi owns Frito-Lay? I didn’t know.
Yeah, as a result that means they own tostitos, which I don’t buy due to the naming rights deal. And by extension I don’t buy Pepsi stuff as well. At least I do my best to avoid their stuff. As you discovered, one never knows these days as to who owns who (whom?). One minute a company is ok for me to buy, the next they announce they are going to become the corporate john for an event or stadium.
The joke’s on Pepsi — Choco Balls is the name of a former male porn star in Japan.
Nuts and Choco Balls is a bit redundant.