What’s that sound you hear? That high, lonesome keening? It could be Ticketmaster, weeping at the loss of profit it could’ve made if Louis C.K. had let it (or another ticketing company) handle the sales of tickets for his upcoming tour. But instead, the comedian says in around 45 hours, he’s sold $4.5 million worth of $45 tickets himself. Those must be his lucky numbers, 4 and 5, eh?
The potty-mouthed star of the popular FX show Louie tweeted the news on Wednesday that shortly after announcing direct ticketing tactics for his new tour that he’d sold 100,000 tickets already. He’s charging just a flat rate of $45 for every show on the 39-city tour, which starts in October.
“well. after 45 hours, my tour has sold 100K tickets, box office gross of 4.5 mil $ (not all mine). I guess it was a good idea.”
Louis C.K. had good reason to think this plan would work, after selling downloads to his Live at the Beacon special for $5 a pop on PayPal proved successful. It made more than $1 million in 12 days.
Louis C.K. on Twitter [Twitter]