Company Prepared To Fight For The Right To Own Racy Domain Name Suffixes

Nothing says “adult-themed” quite like “sex.” Or, on the world wide webbernets, “.sex.” And don’t forget .porn and .adult, as well as the already existent .xxx. The company that successfully launched .xxx is now going after the golden geese of Web domain name suffixes, and it’s ready to duke it out with any other contenders.

Although religious organizations and a porn industry trade group fought against .xxx launching, ICM Registry was able to bring it about in December. It wants its piece of the adult pie, and has joined a list of applicants in proposing new domains.

ICM says it’s got the chops to beat out any competition, because of how it handled the .xxx situation.

“We’ve been very careful and responsible in what we did with .xxx, and we don’t want someone to take over what we’ve done as the incumbent,” said its CEO Stuart Lawley. “We’re trying to produce clearly identified content that doesn’t confuse consumers.”

ICM would be the registry that operates the new domains, but if you wanted to buy say, SomethingRacy.xxx, you’d go through a front-end registrar like GoDaddy or Moniker. Those sites then pay ICM an annual fee per domain.

If ICM does nab the domain name suffixes, anyone who already has a site at .xxx would be grandfathered in — so SexySite.xxx would have a site reserved automatically at SexySite.sex, SexySite.porn, etc.

ICM will find out on June 13 if it has competition, which it likely will. Companies can try to negotiate between themselves, or the name will go to auction. After all, there can be only one winner in the game of domains.

After .xxx, here come .sex and .porn sites [CNNMoney]

Comments

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  1. gman863 says:

    Does this mean we’ll have a http://www.Consumerist.xxx with stories about defective sex toys and outrageous charges on “900” number calls?

  2. ferozadh says:

    You know what Shakespeare said about discretion: it’s the better part of my browser history. Personally I’d rather visit a pr0n site called AshleyMadison.com or something.

  3. Cat says:

    Somewhere, some sick bastard on the internet is excited by that picture.

    (Rule 34)

  4. RecordStoreToughGuy_RidesTheWarpOfSpaceIntoTheWombOfNight says:

    What about clownpenis.fart? I need to know, uh… for a friend.

  5. r-nice says:

    I just have to say that Mary Beth is my favorite writer here. Her articles always give me a chuclke.

  6. There's room to move as a fry cook says:

    Google has applied for .google, .youtube, .doc and .lol.

    Most of the registrations in xxx have been by speculators and those to protect their porn and non-porn brands. Few end users with the intent of setting up sites. Speculation can only last so long without end users. Google will have a better business plan that goes beyond the obvious short-term reasons for running their own registry and that includes total control, top to bottom vertical integration, and taking over the world ….bwa-ha-ha!. (cut to commercial)

  7. MarkFL says:

    You know, when I saw on the front end mention of “the golden geese of web domain suffixes,” I thought you were referring to a specific suffix. One which I figure I’d best not spell out if I want to post comments in the future.

  8. GuyGuidoEyesSteveDaveâ„¢ says:

    Instead of .xxx, it should just be .cum.

    • drjayphd says:

      Only if the error messages include “404: Condom Not Found.”

    • GrandizerGo says:

      Depending on the person…

      .ahhh
      .ohno
      .sorry
      .iwilltellyoubefore…oops
      .youdomeioweyouone
      .zzz
      .igotmine

    • GrandizerGo says:

      Depending on the person…

      .ahhh
      .ohno
      .sorry
      .iwilltellyoubefore…oops
      .youdomeioweyouone
      .zzz
      .igotmine

  9. OnePumpChump says:

    They’re parasites. They are basically saying to owners of established domains in existing TLDs “we are going to dilute your trademarks, unless you give us money.” With a general-purpose domain there may be people looking to use the same name for a different purpose, one which would not infringe or be intentionally confusing. Still, adding more is a boon to spammers and typo squatters and ad farms. A TLD with a specialized purpose, the same as another such TLD, is guaranteeing that people who take the same name as is used in the other TLD will be using it for the same purpose. Trademark owners have to pay up, or face a legal battle to get a squatter or competitor using their name to stop.